Lego Dimensions Joins the Toys-to-Life Fracas

Lego DimensionsWarner Brothers Interactive and Lego are adding to their franchise of Lego inspired video games with Lego Dimensions, a game that will feature toys-to-life minifigs and bricks to be added to their video game about minifigs and bricks. Traveller’s Tales will return to develop with a release date of September 27, 2015.

Aside from the crazy scenario that has a toy maker licensing a video game featuring their toys which will use physical toys as integrated additions, I might actually get behind this after the announcement trailer.

While the trailer contains a bit too much Joel McHale not taking his gigs very seriously, I love the fact that Warner Bros. Interactive understands who the target audience for this game is. Adults who play with toys. Activision’s Skylanders and Disney Interactive’s Disney Infinity are clearly marketed towards kids, and their formula works, but here’s the kicker, kids will want this stuff almost blindly. It is about convincing the adults that the product is worthwhile and with a heavy smattering of references to DC Comics, Back to the Future, The Wizard of Oz and The Lord of the Rings, it’s safe to say they’ve caught the modern adult in their plastic-bricked-heart. Let’s also not forget the fact that the Lego video games are surprisingly entertaining.

This will be Traveller’s Tales fourth Lego game to launch this year, joining Jurassic Park and The Avengers in licensed properties and the handheld only Lego Ninjago: Shadow of Ronin. Unconfirmed are whether any other Warner Brothers franchises will join in Lego Dimensions including the likes of Jurassic Park and Harry Potter. Also unconfirmed but highly doubtful are several Disney owned properties including Marvel Comics, Star Wars and Indiana Jones.

If the insanity swirling around Nintendo’s Amiibos is any indication, there is plenty of revenue to be passed around in the toys-to-life video game market. Adults already spend hundreds of dollars on deluxe playsets with limited edition minifigs and thousands of pieces. Clearly a video game with minifig starring nostalgic adventures will be a perfect storm for the Danish toy maker. Besides, Benny from The Lego Movie is in it, and that guy clearly deserves his spaceship.

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