Xbox One Dominates Black Friday Weekend Sales

Xbox One Assassin's Creed UnityMicrosoft’s aggressive price drop promotion appears to finally be paying off for the Washington based tech giant. According to a sales tracking study conducted by InfoScout, Xbox One sales made up over half of the consoles sold over the largest American shopping weekend.

Bundles of the Xbox One were already slashed by $50 leading into the Black Friday weekend, but the special promos got even sweeter with an additional $20 off at many retailers on top of offering big bundled deals for those purchasing the console.

Despite selling with Assassin’s Creed: Unity, a game whose flaws were well documented, the Assassin’s Creed Xbox One Bundle with Unity and Black Flag led the way at pretty much every major U.S. retailer. According to InfoScout’s sales tracking data, the Xbox One held a 53% share of the Black Friday sales compared to the Sony PlayStation 4’s 31%.

Nintendo, despite having a fairly solid offering of the Super Mario 3D World bundled Wii U and a mere week removed from the launch of Super Smash Bros. for Wii U, mustered up a disappointing 6%. Numbers that were even beaten by the Xbox 360 at 9%.

I had the chance to see the sales first hand with many customers carrying boxes and boxes of Assassin’s Creed bundled Xbox Ones at my store. Although the PlayStation 4 GTAV bundle was a popular item as well, customers flocked to the Xbox One priced at $329.99, a sweet spot for many consumers.

The Xbox One’s deals continued to push hard all weekend long, including Microsoft selling the console at the same price of $329.99 and throwing in a free game for Cyber Monday, including the incredibly well received Dragon’s Age: Inquisition as an option.

While Sony certainly caught everybody’s attention by jumping out to the early sales lead, Microsoft is no where near giving up this fight. With more units in gamers’ hands, both companies have the opportunity to really push their exclusives next year to secure a foothold in this very interesting console race. Because when both of the top companies are competing as hard as Sony and Microsoft, the ones who win are the consumers.

Polygon – Study: Xbox One crushes the competition, made up most of Black Friday console sales

Advertisements

2 thoughts on “Xbox One Dominates Black Friday Weekend Sales

  1. I’m glad to see the Xbox One picking up steam. I’ve loved mine over the last year and can’t wait to see it improve going forward. Now if only Master Chief Collection will get fixed…haha

    -avideogamelife.com

    • It’s not as if Xbox Live is suddenly broken. Though I do give them the benefit of the doubt because you are talking four games with different mechanics all humming together in harmony.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s