Brace yourself, winter is coming. Or at least in this case, Xbox Ones are coming. Microsoft is dropping the price of the Xbox One by $50 in a holiday promotion running from November 2nd until January 3rd of 2015. The offer was announced last week in a press release and implied that all bundled systems would be eligible for the discount. Thus far, the discount is available at Amazon, Best Buy, GameStop, Wal-Mart and of course, the Microsoft Store.
Now when Microsoft said all bundles, what they really meant was any SKU of the Xbox One including systems with the Kinect included,older bundles packed in with Forza Motorsport 5 or Madden NFL 15, and even the brand new bundles including the new white colored Sunset Overdrive bundle and the bundle featuring Assassin’s Creed Unity. Personally, I have my eyes on the slightly more expensive Call of Duty: Advanced Warfare bundle, with the limited edition console and controller, complete with a massive 1TB hard drive.
Microsoft clearly has sights on cutting into Sony’s console marketshare by undercutting the price of the PS4. Not only have they created multiple intriguing bundles (at no additional cost to the original SKU), but they are actually priced cheaper than Sony for the first time this generation. Pair the aggressive pricing with Microsoft’s intriguing exclusives for this year (Sunset Overdrive, Forza Horizon 2) and Microsoft is definitely ready for the holidays.
It’s no secret that the house that Gates built suffered from a ton of missteps during the Xbox One’s launch, but moves like dropping mandatory Kinect, killing the always online requirements and now offering a holiday timed price drop show that Microsoft is listening to the people. Just remember, it wasn’t too long ago that Sony was in the same exact position with the PS3.