Activision has been running their live action promotional trailer series “There’s a Soldier in All of Us” for some time now. The series often features regular people engaged in Call of Duty type shenanigans, deathmatches, rocket launchers and general trigger happy nonsense. The trailers have somewhat evolved from the initial Kobe Bryant and Jimmy Kimmel featured free for all used for the first Black Ops, to the Sam Worthington / Jonah Hill starring Veteran / nOOb trailer for Modern Warfare 3 to last year’s clever “Surprise!” trailer used for Black Ops II with a notable Robert Downey Jr. appearance.
Taking their penchant for celebrities to help expand on the global appeal of Call of Duty, this year’s trailer for Call of Duty Ghosts, entitled “Epic Night Out,” has four friends battling through a war-torn Las Vegas strip with the assistance of one Megan Fox. The trailer has all the high production value that seems to be part of the Call of Duty package. Although Fox certainly isn’t the clever smirk creator that previous cameos of Downey Jr., Dwight Howard or Kimmel have been, I think that her appearance hits all the key demographics that Activision wants.
Because clearly when your marketing formula consists of Call of Duty + featured Eminem song + Megan Fox cameo then the impressionable 18-30 year old male with disposable income has their fists full of dollars at the nearest GameStop. All they need is a coupon for a two liter of Mountain Dew and a bag of Doritos.
Call of Duty Ghosts launches tomorrow.